RABANNE · BARRY B CONCERT

Rabanne - 1 Million brought together the brand’s guests at La Neomudéjar to celebrate a new chapter for one of its most iconic fragrances. A relaxed gathering shaped by music, from a DJ set to a live performance by Barry B. Beer and popcorn completed an experience where every detail contributed to the atmosphere.

ESMA Events handled the project production, from venue management and catering to the coordination of activations and the event itself, as well as the implementation of all branding and brand visibility elements.