MERCEDES-BENZ FASHION WEEK MADRID SS2027

The 84th edition of Mercedes-Benz Fashion Week Madrid, showcasing the Spring/Summer 2027 season, brought together some of the leading names in Spanish fashion in an edition that transformed Madrid into a city-wide runway. For the first time, all 27 runway shows took place across a range of emblematic venues throughout the city, including the Invernadero at Palacio de Cristal de Arganzuela, Galería de Cristal at Palacio de Cibeles, Nebrija University, Hotel Palace and the gardens of the Vista Alegre Palaces.

Highlights included the return of brands such as Moisés Nieto, Alvarno and Redondo Brand, alongside the debuts of Celia B and Antonio del Canto.

ESMA Events led the artistic direction of the runway shows, overseeing spatial and lighting design, casting direction, backstage coordination, logistics and show management. A production spanning multiple venues, with each runway setting tailored to the identity of the brands and the characteristics of each location.