ESMA Events took full management and artistic direction of the October 2024 edition of Gran Canaria Swim Week, held from 2 to 5 October at Expomeloneras and the Puerto Deportivo de Pasito Blanco in Maspalomas.
The team handled every aspect of the event, covering creative concept, graphic identity, design, production, artistic direction, set-up, logistics, casting, backstage coordination and stage management across all runway shows and parallel events.
Forty designers and brands presented their Spring-Summer 2025 collections, with a strong showing from international labels that underscored the event's standing as Europe's leading swimwear runway, and model Stella Maxwell as event ambassador.