Rabanne One Million Tour

One Million Tour arrived in Madrid as a pop-up experience open to the brand’s community, inviting visitors to discover the world of the iconic fragrance through an immersive journey.

Guests were invited to explore a series of activations inspired by the One Million universe, from an interactive experience centred around its signature gold bar to an olfactory installation designed to engage with the fragrance in a different way. The space also featured a photobooth, creating moments to capture and share throughout the day.

As evening fell, the pop-up transformed into a private celebration for the brand’s invited guests. The lineup featured two DJs and a live performance by Mvrk, bringing to a close a day shaped by music, interaction and brand experience.

ESMA Events delivered the full production of the project, including venue management, catering, event and activation coordination, and the implementation of all branding and brand presence elements throughout the experience.