For Louis Vuitton Cruise 2025, ESMA Events delivered the production and art direction of an experience designed around the collection’s visual universe.
Held in a landmark venue in Barcelona, the project brought together technical production, casting, venue management and creative direction to create a setting aligned with Louis Vuitton’s identity and the visual narrative of the collection.
From venue sourcing and technical coordination to casting and event execution, every stage of the project was developed as part of a cohesive creative vision. The result was an experience where space, image and atmosphere came together to reflect the spirit of the maison and the contemporary language of the 2025 Cruise.
ESMA Events oversaw the project from planning through to delivery, ensuring a seamless production and an experience that remained faithful to Louis Vuitton’s aesthetic and values throughout.